The next big change regarding Google and how they rank search results is upon us, whether you’re ready for it or not. The world has gone mobile and with each year the numbers climb in terms of mobile users. If your company hasn’t considered being mobile-friendly, you’re already behind in this fast-paced, “want information now” world. Starting April 21st, Google is making adjustments to their algorithm on its search results rankings that will drastically shake things up. Here’s a quick breakdown of what it is, who this impacts, and why it’s important.
In short, the change is meant to reinforce the mobile-focus of websites. It will now integrate a site’s mobile-friendliness into the algorithm determining one’s search ranking. In essence, if you’re searching from a mobile device, Google is going to reward those mobile-friendly sites more heavily than those that are “non-responsive” sites by helping them climb the search ranking.
As a 20-something who has grown up on technology, this is great news. Consumers want an easy-to-navigate/read site when searching from mobile devices. For myself and my generation, it’s simple: make your site mobile and you’ll get me to browse your site; stay non-responsive and force me to zoom and struggle to navigate your site, and I’ll move on the next site with no turning back
By now you’re probably wondering if this impacts you. For industries that rely on traffic from search engines, this is huge. Immediately, we think of the hospitality, service, and entertainment industries, but it certainly impacts all companies in some form or another. If you’re not sure if your site is mobile-friendly and meets the criteria set forth by Google, there are ways to check. You can put your URL into this tool to get instant feedback by Google: www.google.com/webmasters/tools/mobile-friendly
Perhaps you probably haven’t felt the immediate need to go mobile with your site, so here is one reason why this is important. Companies without a mobile-friendly site could stand to lose nearly 1/3 of the traffic to their site once this change goes into effect. What’s worse is that the 1/3 you’re potentially losing could be going to your competitors’ mobile sites instead. I understand that this does impact some companies more than others, but at the end of the day, traditional PC web searching is declining and searching from mobile devices is increasing. This is the way people search for your company now, so don’t fight it or hide from it.
If you haven’t considered an upgrade to your site or making your site responsive, you’re omitting yourself from relevance (and revenue) in many ways starting April 21st. This trend will only continue to grow, so don’t keep yourself out of the game. Embrace the changes and win your customers' business by at least hitting the status quo of being mobile-friendly. As a consumer, I want to buy from you or hire you for what I need. Make it easy for me to do so and I’ll keep coming back.
If you have any questions regarding your current site, mobile sites, or mobile apps and/or how prepared you are for “Mobilegeddon” contact us at Network Center, Inc.